Tennis Set

Print advertisement featuring a heroic image of an athletic man standing over a tennis net with an ominous sky in the background

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I helped produce a large integrated campaign for Tennis Set that started with brand strategy, concepting and media planning. From there, I Art Directed photo shoots for print, created a microsite, built interactive walk-out ads and wrote a couple of TV spots. The television commercials won few Kansas City Addys. But the biggest reward to the work was increasing orders 900% (yes, tenfold) during the first 6 months of the campaign.

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